The book is filled with examples and exercises, many of which are taken from well-known published writers. Seeing how to do things right is invaluable to me. And I can't think of any other writing book I've read so far that gave even a hint about how to develop a writer's voice. Brown and King's suggestion there was an eye-opening event.
The discussion ranges from exclamation points to profanity (both are suggested to be used sparingly...especially the exclamation points) and the author not only provide advice, they back it up with those useful examples I mentioned above. This book belongs on every writer's bookshelf...actually, not on the bookshelf, it belongs on their writing desk. For new writers, start with this book. You won't be sorry.